Using the Engagement Calendar
A complete guide to building consistent social media habits with the free engagement calendar
What is the Engagement Calendar?
Your personal social media habit tracker
The Engagement Calendar is a 100% free tool that helps you stay consistent with your social media activity. Think of it as your personal coach for building habits that make social media algorithms notice and promote your content.
Why consistency matters: Social media platforms like Instagram, Facebook, and TikTok reward accounts that post and engage regularly. The calendar helps you build this consistency without feeling overwhelmed.
Track Posts
Schedule reminders for creating and sharing new content
Track Videos
Remember to create reels, stories, and TikToks
Track Engagement
Stay active by commenting and liking others' content
Getting Started (First Time Setup)
Choose Your Engagement Plan
Pick a plan that fits your schedule. Don't worry - you can change it later!
- Light: Perfect for beginners. 1 post, 1 video, 5 comments, 10 likes per week
- Standard: For active users. 3 posts, 2 videos, 10 comments, 20 likes per week
- Intense: For serious growth. 5 posts, 4 videos, 20 comments, 30 likes per week
Tip: Start with Light! It's better to be consistent with less than to burn out trying to do too much.
Select Your Platforms
Choose which social media platforms you want to track. You can select multiple.
- Instagram: Best for visual content and younger audiences
- Facebook: Great for local businesses and community building
- TikTok: Perfect for viral video content and Gen Z
Pick Your Active Days
Select which days of the week you want to post and engage. Your tasks will be spread evenly across these days.
Tip: Spread your activity across multiple days for better algorithm performance. Posting Monday-Wednesday-Friday is better than cramming everything on Monday!
Set Up Notifications (Optional)
Turn on email reminders so you never forget your tasks. Choose when to get notified: on the day, the day before, or 2 days before your tasks are due.
Understanding Your Calendar
Calendar View
Your main calendar shows all your scheduled tasks in a monthly view. Each task appears on its due date with a color code for the platform:
Task Cards
Each task appears as a card showing what you need to do. Here's what a task looks like:
Example: Incomplete Task
Post on Instagram (1)
Example: Completed Task
Like 10 posts on TikTok (10)
Each card shows: the platform icon, what type of task it is (post, video, comment, or like), when it's due, and action buttons.
Upcoming Tasks Sidebar
On the right side of your calendar (or below on mobile), you'll see your upcoming tasks in order. This helps you focus on what's coming up next without having to scan the whole month.
Working with Tasks
Completing a Task
When you finish a task in real life (like posting on Instagram), come back to the calendar and click the checkmark button on the task card. The task will be marked complete and fade out. If it's a recurring task, a new one will automatically be created for next time!
Adding Custom Tasks
Want to add extra tasks beyond your plan? Click the floating button in the bottom-right corner (the one with a + icon). You can also click any date on the calendar to create a task for that specific day.
Example: Your plan might schedule 1 post per week, but if you have something special to share, add an extra post task for whenever you want!
Editing or Deleting Tasks
Click the three dots (...) on any task card to edit or delete it. Editing lets you change the date, platform, or type. Deleting removes it completely. Your plan will continue generating new tasks as scheduled.
Changing Your Plan
Ready to level up? Click the "Manage Calendar" button at the top right of the calendar page. You can change your plan (Light to Standard, for example), add/remove platforms, or adjust your active days. Your existing tasks won't be deleted - new tasks will just follow the new plan.
Using the Content Ideas Assistant
Get AI-powered suggestions for your social media posts
Stuck on what to post? The Content Ideas Assistant (the green sparkle button in the bottom-right) is an AI-powered chat that helps you brainstorm engaging content ideas based on your business and goals.
How to Use It:
- Click the sparkle button on your calendar page (bottom-right corner)
- Tell it about your business: "I run a coffee shop in Brooklyn" or "I sell handmade jewelry online"
- Ask for ideas: "Give me 3 Instagram post ideas" or "What should I post about this week?"
- Get personalized suggestions tailored to your platforms and audience
Pro Tip: Be specific! Instead of "give me ideas," try "I'm a fitness trainer and want to post about nutrition on Instagram. Give me 5 post ideas that will engage beginners." The more context you provide, the better the suggestions!
Tips for Success
Start Small and Build Up
Begin with the Light plan and do it consistently for 2-3 weeks. Once it feels easy, upgrade to Standard. Consistency beats intensity every time!
Check Your Calendar Daily
Make it a habit to check your calendar each morning. Even better: turn on email notifications so tasks come to you automatically.
Don't Stress About Perfection
Missed a day? That's okay! Just pick up where you left off. The goal is progress, not perfection. Even doing 80% of your tasks is better than nothing.
Batch Your Content Creation
Set aside one day to create all your posts and videos for the week. Then use the calendar to remind you when to publish them. This saves time and reduces daily stress.
Track Your Results
Check your completion rate on the dashboard. Aim for at least 80%. If you're consistently hitting 100%, you're ready to upgrade your plan!
Things to Watch Out For
Common pitfalls and how to avoid them
Choosing a Plan That's Too Aggressive
Starting with the Intense plan sounds great, but if you can't keep up, you'll get discouraged. It's better to complete 100% of a Light plan than struggle with 40% of an Intense plan. You can always upgrade later!
Not Using the Content Assistant
If you're stuck on what to post, don't skip tasks - use the AI Content Assistant! It's free and can generate ideas in seconds. Many people forget it's there and struggle when they don't have to.
Ignoring Engagement Tasks
Many people focus only on posting and videos, but skip commenting and liking. Engagement tasks (commenting on others' posts, liking content) are just as important for algorithm performance. The algorithm notices when you're active in the community!
Scheduling All Tasks on One Day
If you only select Monday as your active day, you'll have all tasks bunched on that day. Spread your tasks across multiple days (like Monday, Wednesday, Friday) for better results and a more manageable workload.
Deleting Tasks Instead of Rescheduling
Missed a task? Don't delete it! Just edit the date and move it to tomorrow or next week. Deleting tasks breaks your rhythm and makes it harder to build consistency. Rescheduling keeps you on track.
Common Questions
Is the calendar really free forever?
Yes! The engagement calendar is 100% free with no time limits, no hidden fees, and no credit card required. It's completely separate from paid ad campaigns - use it as long as you want without ever spending a dollar.
What happens if I miss tasks?
Nothing bad! Missed tasks stay in your calendar until you complete or delete them. They don't disappear. You can catch up whenever you're ready, or just focus on upcoming tasks and let the old ones go.
Can I use this for multiple businesses?
Currently, each calendar is designed for one set of social media accounts. If you manage multiple businesses, you can create custom tasks for each and use notes to keep track. We're working on multi-account support for the future!
Does this actually post content for me?
No - the calendar is a reminder and tracking tool, not an automation tool. You still create and post your content manually on Instagram, Facebook, or TikTok. The calendar just helps you remember to do it consistently. Think of it as your personal social media coach!