Understanding Your Dashboard
Learn how to read your metrics and track your social media performance
What is the Dashboard?
Your social media command center
The dashboard is your main hub for tracking everything happening with your social media. It shows your engagement calendar progress (if you have one) and all your active ad campaign performance in one place. Think of it as your mission control - everything important is right here.
Why check your dashboard? Regular monitoring helps you spot what's working, catch problems early, and make informed decisions about your social media strategy. Check it every 2-3 days for best results.
Dashboard Sections
Your dashboard has two main sections. Here's what each one shows:
1. Engagement Calendar Section
This section appears if you've set up the free engagement calendar. It shows your organic social media activity.
- This Week's Progress: How many tasks you've completed vs total tasks this week
- Completion Rate: Your percentage of completed tasks
- Active Platforms: Which social networks you're tracking
- Today's Tasks: What you need to do today
2. Ad Campaigns Section
This section shows all your active ad campaigns and their performance metrics.
- Campaign Overview: Total spent, impressions, clicks, and CTR across all campaigns
- Individual Campaigns: Detailed performance for each campaign
- Budget Progress: How much of your campaign budget has been used
- Quick Actions: Pause, edit, or view detailed stats
Understanding Calendar Metrics
If you're using the free engagement calendar, here's what each metric means:
This Week's Progress
Shows as "5 / 8 tasks completed" - this means you completed 5 out of 8 scheduled tasks this week.
What's good: Any progress is good! Aim for at least 70% completion.
Completion Rate
The percentage of tasks you completed. This is calculated from your weekly progress.
80%+: Excellent! You're building strong habits.
50-79%: Good progress, keep it up!
Below 50%: Consider switching to a lighter plan.
Active Platforms
Lists which social media platforms you're currently tracking (Instagram, Facebook, TikTok).
Tip: Focus on 1-2 platforms at first. Better to do well on fewer platforms than poorly on many.
Understanding Campaign Metrics
Here's what all those numbers mean when you're running ad campaigns:
Total Spent
What it is: The total amount of money you've spent on all your active campaigns so far.
Example: If you're running 2 campaigns at $10/day each for 5 days, you'd see "$100 Total Spent"
Impressions
What it is: How many times your ad was shown to people. Each view counts as one impression, even if the same person sees it multiple times.
In simple terms: If you spent $50, you might get 5,000-10,000 impressions
What's good: More impressions = more people seeing your brand. But quality matters more than quantity!
Clicks
What it is: How many people actually clicked on your ad to visit your profile, website, or take an action.
In simple terms: Out of 10,000 people who saw your ad, maybe 300 were interested enough to click
Why it matters: Clicks show genuine interest. These people want to learn more about what you're offering!
CTR (Click-Through Rate)
What it is: The percentage of people who clicked after seeing your ad. Calculated as: (Clicks ÷ Impressions) × 100
Example: 300 clicks ÷ 10,000 impressions = 3% CTR
6%+: Excellent! Your ad is really resonating.
2-6%: Good! This is typical performance.
Below 2%: Your ad needs improvement - try better images or copy.
Conversions
What it is: People who took the action you wanted - bought something, signed up, filled out a form, etc.
Example: Out of 300 clicks, maybe 15 people actually bought your product = 15 conversions
Why it matters: This is the ultimate goal! These people are taking the action that makes you money or grows your business.
Budget Progress
What it is: A progress bar showing how much of your campaign budget has been used.
Example: "$150 / $300" with a 50% filled bar means you've used half your budget, with $150 left to spend.
What to Do With This Information
Numbers are only useful if you act on them. Here's what to do based on what you see:
If Calendar Completion is High (80%+)
You're crushing it! Consider upgrading to the next plan level (Light → Standard, Standard → Intense) to grow faster. Your consistency is paying off.
If Calendar Completion is Low (Below 50%)
Don't give up! Switch to a lighter plan or reduce your active days. Better to complete a simpler plan consistently than fail at a harder one. Progress beats perfection.
If Campaign CTR is High (6%+)
Your ad is working great! Consider increasing your budget to reach more people. When something works, scale it up. You've found a winning formula.
If Campaign CTR is Low (Below 2%)
Your ad needs improvement. Try different images, rewrite your headline, or adjust your targeting. Pause the campaign, make changes, and test again. Don't waste money on an ad that's not working.
If Getting Clicks But No Conversions
People are interested (clicking) but not buying/signing up. The problem is likely where you're sending them, not your ad. Check: Is your profile complete? Is the product easy to find? Is pricing visible? For websites: is checkout working? For Instagram/TikTok: is your shop set up and products tagged? Make it easy to take the next step!
Things to Watch Out For
Common dashboard mistakes to avoid
Checking Too Often
Don't check your dashboard every hour! Campaigns need 2-3 days to optimize. Checking constantly will stress you out and won't give meaningful data. Check every 2-3 days instead.
Focusing Only on One Metric
Don't obsess over just impressions or just clicks. Look at the whole picture. High impressions but no clicks? Your ad isn't interesting. Lots of clicks but no conversions? Your profile or website needs work. All metrics tell part of the story.
Comparing to Others
Don't compare your numbers to what you read online or hear from others. Every business, audience, and industry is different. A 3% CTR might be excellent for one business and poor for another. Focus on YOUR improvement over time.
Not Taking Action
The dashboard is useless if you just look and do nothing. See low CTR? Change your ad. Calendar completion dropping? Adjust your plan. Budget running low? Decide if you want to add more. Data without action is just numbers.
Dashboard Quick Tips
Set a Schedule
Check your dashboard every Monday and Thursday morning. Consistent checking builds the habit and helps you catch issues early without obsessing.
Track Trends, Not Single Days
One bad day doesn't mean failure. Look at the whole week. Is your CTR improving over time? Is your calendar completion rate going up? Progress is what matters.
Celebrate Small Wins
Completed 75% of calendar tasks this week? That's a win! Got your first 10 clicks? Celebrate! Small wins build momentum and keep you motivated.
Ask for Help
Confused about a metric? Not sure if your numbers are good? Contact support! We can help you understand what you're seeing and suggest improvements. That's what we're here for.